To reduce the likelihood and potential seriousness of any disputes, the parties to a website marketing arrangement or project should enter into a formal website marketing agreement. This agreement template is designed for this purpose.

Web services companies provide a wide range of different marketing services. The kinds of services that may be covered by this agreement include email marketing, affiliate marketing, SEO and social media promotion.

In addition to the provisions of the "standard" web marketing agreement available on this site, the "premium" version also contains terms covering (inter alia) a minimum term, confidentiality obligations, publicity, additional customer obligations and contractual notices.

The agreement should be signed in hard copy by each of the parties.

The agreement includes the following provisions:

(1) Definitions and interpretation
(2) Term
(3) Services
(4) Customer responsibilities
(5) Legality
(6) Intellectual Property Rights
(7) Charges and payment
(8) Warranties
(9) Limitations and exclusions of liability
(10) Data protection
(11) Confidentiality
(12) Publicity
(13) Termination
(14) Effects of termination
(15) General

The website marketing agreement is 15 pages long (including footnotes and cover page) and is provided in MS Word (.doc) form. See:

Sample Marketing Agreement

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