SEO terms and conditions

This SEO terms and conditions document is designed for use in relation to contracts for the provision of search engine optimisation (SEO) services. SEO services that might be provided under the terms and conditions include site optimisation, link creation, and social media promotion (insofar as relevant to the SERPs).

An optional guarantee clause is included, allowing the service provider to offer a limited guarantee of SERPs ranking increases or organic search traffic increases.

The templates is not intended to cover other types of internet marketing: PPC advertising, email marketing, affiliate marketing, etc.

TERMS AND CONDITIONS

1. Definitions
2. Term
3. Search Marketing Services
4. Client obligations
5. Client Materials
6. Client Websites
7. Online Accounts
8. Client Trade Marks
9. Intellectual Property Rights
10. Reputation and goodwill
11. Charges
12. Timesheets
13. Payments
14. Confidentiality obligations
15. Data protection
16. Warranties
17. Indemnities
18. Limitations and exclusions of liability
19. Force Majeure Event
20. Termination
21. Effects of termination
22. Status of Provider
23. Notices
24. Subcontracting
25. General
26. Interpretation

STATEMENT OF WORK

1. Client details
2. Minimum Term
3. Specification of Services
4. Specification of Deliverables
5. Timetable
6. Client Materials
7. Financial provisions
8. Contractual notices

SEARCH MARKETING SERVICES GUARANTEE

1. Keyword guarantee
2. Traffic guarantee
3. Failure to meet guarantee
4. Exceptions

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A copy of this document is included in each of these packs:

• Digital marketing pack